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Check out some of the creative projects I've worked on for other businesses like yours. My specialties include long form copy like blog posts, articles, and press releases and shorter stuff like product descriptions, Facebook ads, and email sequences.

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Product Descriptions

Maison de Sabré

On-brand product descriptions, core features,

meta descriptions, and colour naming conventions.

Plus campaign copy (ads, eDMs, headlines) to accompany 25 product launches and seasonal promotions.

HIGHLIGHTS: The Backpack, The Phone Case, The Soft Tote

Workplace Diversity Articles


Weekly articles to help businesses diversify their workforce and boost productivity. Companies saw an average 20% upturn in productivity and 10% reduction in employee turnover after three months.

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Blog Posts

Business Accelerator Mastermind

Ghost-written blogs for CEO of Business Accelerator Mastermind group, Mark Creedon, based on recorded client sessions. Plus weekly Facebook posts and eDMs back-linked to blogs.

Tone of Voice Guidelines

Maison de Sabré

Developed brand voice and persona based on

owners' aspirations and translated into a company-wide policy document.

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Sustainability Copy

Maison de Sabré

Introduce sustainability messaging as a core brand value and execute across all channels including eDMs, social media content, and website copy.

Product Launch Campaign

Maison de Sabré

Campaign direction to introduce a new colourway for the brand across all products. Tagline "Light up your life." and accompanying copy used across social platforms, paid ads, eDMs, and collection landing page.

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Blog Posts

Maison de Sabré

Turning technical product jargon into savvy sales copy. Back-linked via Instagram, Facebook, and LinkedIn by platform-specific captions.

Ad Campaigns

Maison de Sabré

Copy and design for Facebook ad campaigns promoting new product launches and product restocks. Average CTR rate of 0.9-1%.

Like what you see?

Let's figure out exactly what your brand needs and launch into action with

clever copy that actually converts.

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